If you’ve built a lens today you may have noticed that the module picker has gotten a bit of a facelift. Although this makes a portion of one of my Squidoo Training Videos obsolete, I still think it’s for the best.

One of the modules listed on the default ’starter package’ tab is called Yelp. It has no description but it is one of the latest creations of Fluffanutta, founder of SquidUtils.

What this module does is return a list of reviews about various retail stores and shops by zip code.

Why this module could be cool

Since the results are returned by Squidoo when the page loads, all of the reviews are indexable by search engines. This is another module that falls under the Evergreen Content type we’ve talked about before.

If you create a lens based on a place, or on a retail store of some kind, this one is a must have.

-The Captain