One of the keys to having the Big G or Yahoo! or MSN come back to your lens over and over again is having unique content on your lens that also updates regularly. Contrary to popular belief, several modules do NOT help you with spiders when they crawl your site.

Here’s a rundown of the most common:

eBay search :� NOT evergreen – The eBay Module loads after the lens loads, so google only sees javascript, which it can’t interpret.

Amazon search: Evergreen� – the Amazon module picks load with the lens, which means google sees these changing over time.

RSS Feeds - Not Evergreen – Again, this uses Java and loads after the lens so no google love.

Google Blog Search - Evergreen – Loads with the lens, just like the Amazon Module.

Youtube - Evergreen (I think) -� The comments for the video load instantly, which is what google can see.

What does this mean?

Every lens you make should have either a Google Blog Search, Amazon module with search enabled, or a youtube video with search enabled in order to give you that ‘evergreen’ look that google loves so much.

What other modules do you swabbies want the Captain to check for evergreen content?

-The Captain