If you are building a new lens with any kind of Amazon, CafePress, or other products that Squidoo allows you to add descriptions to, add a short description.

Many people often forget that if the picture is a giant stuffed elephant and the title says ‘plush toy’ or something similar, Google thinks that is a picture of a plush toy, not a stuffed elephant plush toy, which is what you really want the spiders to think.

Do NOT copy/paste the same description on every product.

Write a short unique, keyword rich, description of the item (I usually make ‘em 10 words or less)

Why 90% of the people reading this post won’t go change any of their product descriptions :

  1. It’s boring
  2. It’s hard
  3. They want to come back later and say ‘But I’ve tried…. and I can’t get any more traffic’ Waaa!
  4. They might be Ninjas, in which case they shouldn’t change their descriptions..

-The Captain