Captain Squid

Oftentimes as you browse the web looking for tips or tricks to improve your websites, lenses, blogs, and other digital online ’stuff’ you run into perhaps two of the most cliche sayings on the internet in the web development space: ‘content is king’ and you need to have ‘unique content’.
Since neither of these phrases really [...]

I look at a lot of lenses.
Tons.
I would say without a doubt the single thing that turns people off to lenses, hurts conversions, and causes visitors to hit the back button is how the page is written.
Common mistakes on lenses I run across all the time:

Non-specific module headers – If I’m looking through your lens [...]