There are three different modules that I try and use in ALL of my local based lenses, and I’ve had great success with them.

1. Google Maps Module – No guarantee that it helps your google maps ranking in search results but I’ve seen promising things. Also, make sure and put the address of your location in the description area as well, so that it’s easily indexable.

2. ‘Contact Us’ – I have used Black Box modules for the ‘Contact Us’ area before but there are many that would work. Important things to include here : Phone, Hours of Operation, Fax, etc.

3. ‘Services Offered’ – I usually use a text module for this one. Make sure and include keyword rich descriptions of your services as you can easily score on long tail search terms for your location + service .

Want an Example? Here’s a lens I recently built for my lawyer in Las Cruces. It was indexed and receiving traffic within about 48 hours of publishing and has steadily been climbing the ranks for the last week or so.