Squidoo Blog by Captain Squid - Tips and Tricks for Lensmasters

Yahoo Launches New Bookmarking Site to Compete with Self

As many of you probably know, Yahoo! is the owner of the del.icio.us bookmarking service which is hugely popular across the internet.

As I was trying to submit a site to Yahoo’s Site Manager yesterday, I was instead redirected to a new Yahoo Bookmarking site at beta.bookmarks.yahoo.com.

Interested as always in a new bookmarking site, I thought I’d check it out. It turns out that Yahoo bookmarks has been around for some time, but in beta for the last year..

I installed the bookmarklet and hopped over to a few quick sites. The bookmarklet was very fast and I was able to bookmark and tag a page in probably under 8 seconds. (like bull-riding but backwards)

yahoo bookmarks bookmarklet screenshot

The interface as a whole has a lot of Ajax and seems to run a lot faster than del.icio.us

Why does it look like it’s hardly being used?

Is this a stealth Beta of some kind? They just released Yahoo Buzz yesterday, how many more products are up their sleeve ?

Why not remodel your existing Del.icio.us franchise instead of starting over with a new bookmarking platform?

What are your first impressions of Yahoo! Bookmarks?

Does anyone know why the exposure of this site is so small? Or have I been living in a cave or something?

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Comments

I don’t understand this strategy either. Del.icio.us is a great site. Why would they want to dilute their premier site? Again, this leads me to believe that Yahoo has no vision.

I think Yahoo is just desparate to avoid the MicroSoft takeover bid, but there’s no rhyme or reason to any of this. Just blind panic…probably why they’re on the block to begin with. Very sad, really considering their position just 10 years ago.

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